The categories of personal information we collect depend on whether you are a customer, user or visitor and the requirements of applicable law. Account Information. You can provide information to us through our Services when you register at the Site and/or create a Molekule account. When you create an account, we collect your e-mail address, name, address, and zip code. If you purchase our product, you will also be asked to provide your credit card or bank account information for purposes of processing payments for products, including any subscriptions for filter auto-refills, through the Payment section of our Website. We do not store your payment account information. Our third-party service provider, Stripe, collects and stores your payment information to provide payment processing services initially and through our filter auto-refills subscription services. If you choose to finance your purchase, you can provide credit application information directly to a third-party bank under their terms and privacy policy.
Product Data. The Products may contain sensors that collect certain data about the indoor air quality, such as temperature, humidity, and levels of particulate matter or other pollutants in the air. If you connect a Product to WiFi, the Product may transmit this indoor air quality data on an ongoing basis to our servers while your Product remains connected and we will retain and process this information in accordance with this Privacy Policy. We also may collect and maintain information about the filter status for your Product.
Completing Surveys. If you decide to participate, you may be asked to provide certain information, which may include personal information.
Engaging with Us on Social Media. We may offer opportunities to participate in forums, reviews, blogs, or social media pages. Any content you provide on these channels will be considered “public” and may be available to other users and the general public.
Information We Collect Automatically. We collect certain information automatically as you use our Services such as your IP address, browser type, computer or device type, unique device identifiers, operating system version, the website from where you navigated to our Site, time and date of using our Site, the pages on our Site that you view, and the name of your Internet service provider (ISP).
Location Information. We may collect and store information about your location. For example, when you visit or use our Site or App, we may approximate your location based on your IP address, or we may collect information about your location through GPS, WiFi, wireless network triangulation or other method if you allow the Services to access location services on your device. If you connect the Products to WiFi, we may collect location information based on WiFi or IP address. We may use this information to improve the Services and to personalize our Services for you. If you do not want us to collect location information, you may be able to adjust your browser or device settings to disable location collection, though we may still approximate your general location based on other data.
Communications with Us. If you contact us to inquire about our products, to join a mailing list, for product support, or register to receive a newsletter we may offer, we may collect your name, email address, phone number, and postal address when you request information about our Services. You may also elect to receive marketing or promotional text messages from us. When you sign up to receive these text messages, we will send you information about promotional offers and other marketing information. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you elect to receive text messages from us, we receive and store the information you provide, including your telephone number, and whether or when you read a text message. For more information about text messages, see our Terms and Conditions.
Information from Other Sources. We occasionally may receive personal information from our third-party distributors in connection with customer support requests related to Molekule products purchased through these distributors. We may obtain personal information about you from other sources, including through third party services and organizations to supplement information provided by you. For example, if you access our Site, Apps or Products through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application. The information we receive from these third parties is dependent on the applicable third party’s policies and your US-LEGAL-10398678/1 176186-0001 3 privacy settings on that third party service, and could include information such as your name, your user identification number, your user name, location, gender, birth date, email, profile picture, and your contacts stored in that service or any other information you permit the third party application to share with third parties. Similarly, if you use a third party login service through a social network or authentication service such as Facebook or Google, these services will authenticate your identity and provide you the option to share personal information with us, which could include your name, email address or other information. If you provide your address to us, our Site uses Google Maps features and content to match the address that you provide with addresses in the Google Maps database. Use of Google Maps features and content is subject to the Google Maps/Google Earth Additional Terms of Service ( https://maps.google.com/help/terms_maps/ ) and Google’s Privacy Policy (https://policies.google.com/privacy). We or our payment processors may also be provided with other information about you from third parties, such as demographic information, credit reference or fraud prevention information, and updated payment information or payment methods related to your purchases of our Products, consistent with applicable law. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with the Services and provide you with information about our business, products, and services.
Google Analytics and Other Analytics Providers
We use Google Analytics via Tealium (www.tealium.com), a suite of services providing web analytics, and other analytics providers such as LinkedIn, Yahoo, Twitter, Bing, Impact Radius, GA Audiences, New Relic, Facebook, Hotjar, Live Intent, and Pinterest Conversation Tracker, to collect certain information relating to your use of the Services. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable Google Analytics to use information collected through Google advertising cookies or other third party cookies in addition to data collected through Google Analytics to inform, optimize, and display ads based on your past visits to the Services. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
Information Collected Through Cookies and Similar Technologies:
We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a beacon allows us to record, for example, that a user has visited a particular web page. Cookies and similar technologies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Depending on your device or operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies, and these browser settings that block cookies may have no effect on such techniques.
We use cookies to improve the quality of our Service, including for storing user preferences, tracking user trends, providing, monitoring and improving our Service, and providing personalized content and relevant advertising to you. (See, “Online Advertising and Third Party Tracking” below)
Our uses of these technologies fall into the following general categories:
Operationally Necessary. This includes technologies that allow you access to our Services, applications, and tools that are required to identify irregular site behavior, prevent fraudulent activity and improve security or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions;
Performance Related. We may use technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use the
Services; Functionality Related. We may use technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
Advertising or Targeting Related. We may use first party or third-party technologies to deliver content, including ads relevant to your interests, on our Services or on third party sites. We may use third party APIs and software development kits (“SDKs”) as part of the functionality of our Services. APIs and SDKs may allow third parties including analytics and advertising partners to collect your personal information for various purposes including to provide analytics services and content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.